Your business should focus on the social media platforms where your target audience is most active. For most businesses, this usually means one or more of the following: Instagram, Facebook, LinkedIn, TikTok, or YouTube. I help you determine the right platforms based on your industry, goals, and audience behavior—so you’re not wasting time posting where it won’t matter.

 You absolutely need a strategy. Posting consistently without a clear social media marketing strategy leads to scattered results and wasted effort. A solid strategy aligns your content with business goals, target audiences, and platform best practices. I help you build that roadmap so every post moves the needle.

 Social media marketing is a subset of digital marketing. Digital marketing includes everything from your website, SEO, email marketing, and paid advertising, to your sales funnel. Social media marketing focuses specifically on platforms like Instagram, Facebook, and LinkedIn to build brand awareness and engagement. I help you connect these channels into one cohesive digital strategy.

 Yes, social media can absolutely drive sales when backed by the right strategy. By using targeted content, clear calls-to-action, and optimized funnels, platforms like Instagram, TikTok, and LinkedIn can move your audience from awareness to purchase. I help clients turn followers into customers with measurable outcomes.

 It truly does depend on multiple factors. However, many businesses begin seeing early results within 30 days and meaningful growth within 60 to 180 days. Digital marketing results depend on factors like your starting point, content consistency, and strategic alignment. I focus on creating momentum quickly, then helping you scale sustainably over time.

 Your business should post content that educates, entertains, or inspires your target audience. This might include short-form videos, behind-the-scenes posts, client success stories, or how-to tutorials. I help you identify the right content pillars and formats for your audience and platforms, so you’re not just posting—you’re connecting.

 AI can be extremely useful in marketing when used strategically and with intention. It helps with content creation, audience segmentation, keyword research, and campaign analysis to name just a few uses. It’s not a replacement for strategy—it’s an enhancement. I train clients to use AI tools like ChatGPT, Granola, Canva Magic and many more for smarter, faster, more effective marketing execution.

 The best approach combines both paid and organic marketing. Organic builds trust and long-term brand loyalty, while paid ads expand your reach and drive conversions quickly. I help you optimize your existing online footprint and brand in efforts to grow organically first, then layer in ads when it makes sense, ensuring your investment is best situated to potentially deliver ROI.

Marketing often fails when the wrong (or no) expectations are set; there’s no clear strategy; the wrong metrics are prioritized; or execution is inconsistent. What I offer is a done-with-you or done-for-you approach grounded in strategy, not total guesswork. I guide your business with a focused plan, using the right tools and tactics to drive actual growth—not vanity metrics.

 As a social media consultant and Fractional CMO, I provide expert-level strategy, hands-on execution, and ongoing coaching for digital growth. This includes social media planning, AI integration, content development, sales funnel optimization, and creative brand direction. Whether you need a one-time strategy sprint or ongoing support, I help you market smarter and get results faster.